Use the attached materials to audit shark messaging at your zoo or aquarium. This audit can be helpful to review your program content and your social messaging, and may be conducted by front-line staff to align your messaging with the SAFE: Shark and Ray messaging frameworks.
Data Collection Instrument
Use this instrument to collect data during live presentations. It can be coded into the data spreadsheet after collection.
Data Spreadsheet
Use this data sheet to compile the information from your shark messaging audit. This data sheet pairs with the collection instrument for live presentations, or can be used to audit your exhibit signage or other shark messaging.